Tobi Lyon, MBA, CAE

CEO & Founder

"I have found that the things I'm passionate about have collided together in my career, and Ngage is my calling. As Sheryl Sandberg said, "It is the ultimate luxury to combine passion and contribution. It's a clear path to happiness."

With over 24 years of experience in all areas of association management, Tobi is a sought-after strategic planner.  She is widely recognized for her expertise in developing innovative thought leadership models, organizational growth strategies and coalition building to advance associations missions. As a true visionary, Tobi’s honest, straightforward approach brings a unique flair to every project she is taking on.  

Tobi founded Ngage Management in July of 2013 and has grown the company to the largest full-service association and event management firm in Michigan. Her substantial work experience combined with her success in marketing, business development and nonprofit management make her a valuable partner to every association that Ngage supports.  Tobi’s passion and leadership style has created a positive, forward thinking work culture attracting a loyal and engaged staff who possess diverse knowledge, skill sets and experience.  Tobi and her dynamic Ngage Team bring a level of strategy, creativity and an intentional mindset unique to the association management world! Their out of the box approach to client challenges drive success in membership growth, event attendance, brand awareness and increased revenue.

Tobi is an active member of ATHENA Win, Women Entrepreneurs, Michigan Small Business Association Leadership Council, and the Lansing Rotary Club. Tobi’s professional honors and awards include being named ATHENA PowerLink Recipient —2022;  Michigan 50 Companies to Watch —2020; Greater Lansing Entrepreneur of the Year—2020; Best of MichBusiness - Small Business —2020; Named the 10 Over the Next 10 from the Lansing Chamber of Commerce—2010; Named the Top 40 under 40 in Wyoming Who Made A Difference—2008; Outstanding Community Service Award—2007; and Leadership Excellence Award—2004. Tobi received her bachelor’s degree in healthcare administration from Mount Mercy College and her MBA from the University of Iowa.

Fast Facts:

  • Has traveled to 18 countries (and counting)

  • Is an avid sports fan — Go Green!

  • Passionate about interior design, motorcycles, and her infamous (secret) margarita recipe

Milo.png

Milo

Born April 5, 2012 - joined Ngage in July 2012

Being cute is Milo's job at Ngage and he does it well, as the world's best charmer. His preferred day would have him surrounded by humans, but if he "must," he gets along with all dogs, which speaks to his easy-going personality. Milo loves affection and is always lively if you ask him to play fetch or use the word "outside."

Milo is very clever and highly intelligent, which is demonstrated by always knowing who has treats in the office and who doesn't. Anyone that says they aren't a dog lover quickly becomes a Milo lover. Milo is one of the most comfortable, easy-going dogs, which is an excellent fit for our CEO's schedule and personality.

P.S. Don't let his size fool you. He loves to be outside and would be out all day long, from riding in a kayak to going on a hike.