Carol brings over 27 years of extensive professional experience to her role as Association Manager at Ngage Management, with a background enriched by 18 years in marketing, communications, and sales within the Consumer-Packaged Goods (CPG) sector and 9 years dedicated to association management. Carol holds a Bachelor of Science in Business Administration with a focus on Business/Marketing from Robert Morris University, equipping her with a robust foundation in both theoretical and applied business practices.

In her current role, Carol is deeply committed to driving membership growth and building a vibrant community of professionals dedicated to their own and each other's success. She thrives on the dynamic interplay of member engagement and is passionate about leveraging collective expertise to advance industry interests and achieve communal goals. Carol's approach to association management is rooted in the belief that the strength of a professional community lies in the active participation and contribution of its members.

At Ngage, Carol places a high value on collaboration, viewing it as essential for fully understanding client needs and effectively aligning organizational strategies with client objectives. She believes that collaboration not only brings diverse perspectives to the forefront but also strengthens partnerships and fosters a culture of trust and achievement. By prioritizing collaborative practices, Carol ensures that the solutions Ngage delivers are not only effective but also resonate deeply with client aspirations, thus driving mutual success.

Carol's seasoned expertise and strategic approach make her a pivotal asset to Ngage Management, where she continues to foster strong, productive relationships and spearhead initiatives that propel both the organization and its clients toward sustained success.

Top three Professional Achievements

1. Helped steer trade association membership through the challenges of COVID by swiftly adapting our approach by transitioning from traditional programming to hosting weekly member Zoom forums, facilitating discussions on emerging market issues and sharing solutions in real-time. Ensured our members stayed informed by delivering breaking industry updates through digital communications, equipping small businesses with essential resources to navigate the quickly evolving landscape.

2. In response to the cancellation of our live Annual Conference due to COVID, I orchestrated a creative alternative to support a digital conference by creating and shipping engagement boxes to registered attendees. Each box was crafted to provide interactive and collaborative tools, enhancing their participation and connection with each other during the virtual conference.

3. In the CPG industry, I was part of the team that expanded the Gatorade business from just 3 initial SKUs to its status as a global leader in sports beverages. 

Fast Facts

• As a family, we enjoy traveling together to expose us to diverse cultures, food, and landscapes, fostering an appreciation for the world and creating lasting memories for us.

• I get joy from nurturing and watching things grow and, as a reward, enjoy a home filled with fresh-cut flowers throughout the season.

• To me, morning coffee is a moment that can only be perfectly enjoyed while quiet and at peace.