Ngage Management Incorporates Strategy, Innovation, and Design to Achieve Clients’ Goals

As a full-service association management company helping professional associations and societies live their missions, Ngage Management applies strategy, innovation, and design to every campaign our team creates. We employ organized, strategized efforts to support specific client goals, such as raising brand awareness or promoting a new service. We reach targeted audiences by identifying the types of communication and channels to use. This formula has resulted in success for our clients. Here’s how we do it.

Strategy
The development of successful marketing campaigns is comprised of defined goals, brainstorming ideas, determining content, setting a timeline, and adding design components.

A goal could be to increase event attendance, website traffic, or signups/sales for services. Once you have your goal, the next step is to devise the theme, colors, images, and more to support the campaign.

Determining key messaging and the best communication channels to use to reach the audience is also part of strategy development. The use of blogs, emails, social media, videos, infographics, website updates, and more should be considered. Also, incorporating a timeline and specific media for when, what, and where to publish content is also a key part of the strategy.

Innovation
When generating communication and design for a marketing campaign, employing innovative techniques enhances the messaging. Innovation begins with thinking outside the box to engage the audience and encourage them to respond to a call to action. Some examples are animated website pages, creative use of graphics, interactive emails, and social media posts with video. By integrating these elements and more, a campaign begins to come to life.

Design
Once a plan is in place for strategy and how to incorporate innovative marketing pieces, it’s time to add design. Great design is critical to getting traction with almost any campaign because it draws attention. Incorporating colors, themes, and content with strong design elements raises visibility, promotes conversation, and reinforces messaging.

People may not appreciate how compelling design is in catching a viewer’s eye and even triggering an emotional response. An image can speak a thousand words, and an excellent design can expand a campaign’s ability to produce conversions. Whether accomplished through logos, graphics, video, or infographics, a refreshing take on marketing campaigns with intentional use of design drives results.

All together now
At Ngage, we understand marketing and communications are immediate reflections of your organization and its brand. Our creative team of experts believes a brand is more than a logo so we regularly incorporate consistent messaging and designs to convey your values.

We build campaigns with strategy, innovation, and design to promote your events, services, and initiatives. Team Ngage has the secret sauce to put these components together and help you achieve your association’s goals. Learn how our team can help you today!